CRM & Lifecycle Marketing Manager (App/B2C) – Marketing Automation (all genders)

As a VC-backed foodtech startup, we bridge the gap between healthy nutrition, availability and sustainability. With our Foodjis, we bring ultra-fresh, delicious meals right to the places where you spend most of your time. Our goal is to give more than 10 million employees access to healthy food while reducing food waste

Would you like to build B2C communication from the ground up instead of simply managing existing channels?

In this newly created role, you will help establish a central communication channel for the Foodji app. Your focus will be a scalable, personalized multichannel system covering push notifications, in-app messaging, banners or newsfeed content and email. WhatsApp is planned as an additional channel with priority B.

Your mission at Foodji:

• The new multichannel marketing platform, such as MoEngage or CleverTap, will be part of your operational responsibility. This includes the initial setup and its continuous development.

• Together with Product, Tech and Analytics or BI, you will create a reliable event and tracking concept.

• Relevant data flows, tracking logic and interfaces will provide the foundation for personalization, segmentation and analysis.

• The integration of important data sources and systems will include Snowflake, Airtable, the Foodji app, Foodji Cloud and other third-party providers, for example for ad tracking.

• Trigger-based customer journeys will support the entire lifecycle, from onboarding and education to retention and reactivation.

• Personalized multichannel campaigns will reach users through the app, push notifications, in-app messaging, banners or newsfeed content and email, for example with content related to favorite dishes or seasonal offers.

• A/B tests, performance analyses and data-driven optimization will make success visible through the KPIs Frequency, Conversion, Retention and Average Order Value.

• Close collaboration with Product, Tech, Analytics or BI as well as Sales, Account Management or Customer Success, Culinary and Planning will ensure that all activities work well together.

WHAT YOU BRING

At Foodji, your mindset matters just as much as your CV. We are looking for someone who enjoys hands-on work, takes ownership and can build and move a new function forward in a structured way with limited resources.

Must-haves:

• 3 to 5 years of experience in a B2C and app-driven environment, such as e-commerce, foodtech or subscription.

• Practical experience with at least one marketing automation or multichannel platform, such as Braze, Iterable, MoEngage, Airship, CleverTap or Salesforce Marketing Cloud.

• A solid understanding of customer journeys, lifecycle marketing and trigger-based communication.

• Experience with app communication through push notifications, in-app messaging and deep links.

• An analytical way of working, confidence in handling KPIs and experience coordinating cross-functional work between Marketing, Product, Tech and BI.

Nice to have:

• Basic knowledge of SQL, APIs and event-tracking structures.

• Experience with A/B testing and analytics tools, such as Amplitude, GA4 or Looker.

• Basic knowledge of HTML and templating for email or in-app communication.

• Experience building a new function or system in a greenfield environment.

ANY QUESTIONS?

Anabel will be happy to hear from you and answer your questions.

• Email: people@foodji.com

• WhatsApp: +49 151 22410695

WHY US?

• Office Foodji: our employees are always well catered for in the office with a weekly food budget

• Company pension plan (bAV): with the Degura Pension Cloud, we secure and subsidise your retirement savings

• Spendit card: we top up your salary! With Spendit, you can receive up to an additional fifty euros net/per month, to enjoy at your disposal

• EGYM Wellpass: stay fit with us and gain access to the trendiest fitness and wellness studios nationwide

• JobRad: jump on a bike with us! Lease your dream bike or e-bike

• Childcare subsidy (KITA/Kiga): we offer a subsidy contribution towards your childcare/nursery costs, to help ensure that your children are well looked after

• Employee discounts: enjoy attractive promotions and discounts on various brands via our corporate benefits portal

• Food tastings: sample products with the Food Team and help to shape the future of our product assortment

• Development: your growth is important to us – we schedule regular feedback talks and training, as well as offering exciting opportunities for career progression

• Flexibility: manage your work hours independently – work in the office, at home, or remotely within the EU

• An attractive office location: enjoy working in a premium neighbourhood, in Munich's Glockenbachviertel, with the Isar river right on our doorstep

• Team events: we are a team – whether it's a ski day, team breakfast, culture week, or office party, we celebrate together!

ABOUT US

Hi, glad you're here! We are Foodji - a passionate team of Food-Lovers & Tech-Nerds.

At Foodji, our goal is to bring fresh, healthy, and incredibly delicious food to people wherever they spend the majority of their day - whether that's in office parks, college campuses, airports, hotels, hospitals, or manufacturing floors. We offer a wide range of full meals, snacks, and beverages right when and where you need them.

With the help of our cutting-edge proprietary technologies, advanced algorithms, and efficient supply chains, we solve the challenge of balancing fresh food, availability, and sustainability. Our innovative technology platform allows us to optimize our meal volume planning and combat food waste. We strive to make a positive impact on the environment, improve our customers' daily lives, and support our communities by donating leftover meals to food sharing and other social initiatives.

As the market leader, Foodji already serves thousands of people every day across Germany. Our valued clients include prestigious companies such as Munich Airport, Klarna, Enpal, and Wingcopter. But our journey has only just begun - in Germany alone, there are over 100,000 potential locations for us to expand to!

If you're ready to make a difference, join our team and make your contribution towards our mission.