CRM & Lifecycle Marketing Manager (B2C) – Marketing Automation (all genders)

As a VC-backed food tech startup, we bridge the gap between healthy food, availability and sustainability. With our Foodjis, we bring ultra-fresh, delicious meals to the places where you spend most of your time. Our goal is to finally give more than 10 million employees access to healthy food while reducing food waste.

You’ll help build CRM & Lifecycle Marketing at Foodji from the ground up — from segmentation and automated journeys to data-driven optimization.

In this newly created role, you’ll shape CRM & Lifecycle Marketing at Foodji from the ground up. You’ll combine strategic thinking, analytical depth and hands-on execution: developing hypotheses, translating them into smart segments and automated journeys, analyzing the results and defining the next steps. Throughout, you’ll keep an eye on how the relevant systems and data sources connect and work.

Foodji isn’t a traditional online shop: every Foodji has its own stock levels and product combinations. That’s what makes CRM especially exciting here. You’ll develop dynamic, highly segmented campaigns and use data to continuously improve our communications.

Your mission at Foodji

• Build a scalable B2C CRM and Lifecycle function and take on strategic and operational responsibility.

• Own the entire campaign lifecycle—from hypothesis and concept to segmentation, A/B testing and cohorts, through to building, analyzing and iterating automated flows.

• Develop dynamic segments and journeys that account for different stock levels, product combinations and user needs.

• Analyze data independently, identify relevant opportunities and prioritize initiatives based on their expected impact.

• Work closely with Product, Tech and Analytics to use data and technical capabilities for relevant CRM initiatives.

• Understand how CRM systems, data sources and technical processes connect, and help shape our CRM systems landscape.

• Help shape our CRM systems landscape and confidently use Salesforce Marketing Cloud, Braze or comparable marketing automation platforms as a core user.

• Execute initiatives hands-on—from concept and flow setup to analysis and optimization.

WHAT YOU BRING

• At least 3 years of experience in CRM, Lifecycle Marketing, Marketing Automation or a comparable field.

• Hands-on experience across the entire campaign lifecycle—from hypothesis and concept to complex segmentation, cohorts and flow setup, through to analysis and iteration.

• Strong analytical skills and a high level of data affinity, as well as experience with A/B tests, cohort analyses or comparable experiments.

• Experience with complex segments and automated journeys in a data-driven CRM or Lifecycle environment.

• Strong user skills in Salesforce Marketing Cloud, Braze or a comparable CRM or marketing automation platform.

• A basic technical understanding of how CRM systems, marketing automation platforms and relevant data sources work and connect.

• A strategic and hands-on approach: you identify opportunities, set priorities and implement initiatives independently.

• Confident written and spoken communication skills in German or English.

ANY QUESTIONS?

We’d love to hear from you and are happy to help!

people@foodji.com

WHY US?

• Office Foodji: our employees are always well catered for in the office with a weekly food budget

• Company pension plan (bAV): with the Degura Pension Cloud, we secure and subsidise your retirement savings

• Spendit card: we top up your salary! With Spendit, you can receive up to an additional fifty euros net/per month, to enjoy at your disposal

• EGYM Wellpass: stay fit with us and gain access to the trendiest fitness and wellness studios nationwide

• JobRad: jump on a bike with us! Lease your dream bike or e-bike

• Childcare subsidy (KITA/Kiga): we offer a subsidy contribution towards your childcare/nursery costs, to help ensure that your children are well looked after

• Employee discounts: enjoy attractive promotions and discounts on various brands via our corporate benefits portal

• Food tastings: sample products with the Food Team and help to shape the future of our product assortment

• Development: your growth is important to us – we schedule regular feedback talks and training, as well as offering exciting opportunities for career progression

• Flexibility: manage your work hours independently – work in the office, at home, or remotely within the EU

• An attractive office location: enjoy working in a premium neighbourhood, in Munich's Glockenbachviertel, with the Isar river right on our doorstep

• Team events: we are a team – whether it's a ski day, team breakfast, culture week, or office party, we celebrate together!

ABOUT US

Hi, glad you're here! We are Foodji - a passionate team of Food-Lovers & Tech-Nerds.

Our mission is to make fresh, healthy and, above all, delicious food available wherever people spend most of their day: in offices, whether in business parks or city centers; during long shifts in hospitals; or deep inside production halls where people work around the clock. Wherever and whenever you need it, we offer wholesome meals, snacks and drinks right there.

Our proprietary technology, self-learning algorithms and efficient supply chains help us solve the challenge of making fresh food available sustainably. With our own technology platform, we optimize planning and fight food waste. We want to make a positive difference — for the environment, our customers’ everyday lives and our communities. That’s why we donate leftover meals to Foodsharing and other local social initiatives.

As the market leader, we already serve thousands of people across Germany every day. Our customers include Munich Airport, Klarna, Enpal and Wingcopter. And we’re just getting started: in Germany alone, there are more than 100,000 locations that could be relevant to us.

Play your part and apply now.